Identity & Branding / Print & Packaging / Digital & Web / Ideation / UX\UI / Type Design.
About
About
I am a visual communication designer based in Israel, currently in my final year at Shenkar College. My work focuses on branding and type, blending strategic thinking with a hands-on approach to craft, lettering, and visual story telling. With roots in both street culture and academic design, I bring a multidisciplinary sensibility shaped by years of performance, precision, and visual exploration. My design language moves between clarity and tension, structure and intuition, always aiming to
leave a mark.
Before fully turning to design, I spent nearly a decade as a professional dancer, performing with some of Israel’s leading artists and representing my country abroad. That path demanded discipline, precision, and constant refinement — more like an athlete’s mindset than an artist’s cliché.
That way of working, of showing up with focus and intent, continues to shape my design practice today. Design wasn’t a sudden shift for me, but something that had been with me for years. I studied visual arts in high school, and over time, what began as instinct evolved into a method — a way of observing, organizing, and expressing.
My perspective is shaped by a broad interest in history, psychology, and culture — not as distant academic subjects, but as ways of understanding people and systems. This mindset feeds directly into my process: research-driven, thoughtful, and grounded. For me, design is not about decoration or trends — it’s a search for clarity, and a way to give form to meaning.
Performing on the Eurovision stage in Rotterdam, 2021